4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.

Finding Discount Web Hosting

There are a large number of cheap web hosting service providers that are offering their services and you are required to select any one of them while you are creating your own web portal, offering everything from shared-hosting packages to superior end dedicated servers to starter. There are certain points that you are required to consider while you are looking for discount web hosting, some of them are as under.

1. The disk space offered; the content, images along with the web pages that you are considering uploading to your web portal requires space, it is just like the data which acquires disk space on your personal computer. Most of the web hosting companies offers you with a limited capacity, although you are not planning on storing or uploading huge files on your website.

2. Speed and Reliability; you need to make sure that the host company you are selecting is providing you with speedy services and is reliable too. All the web-hosting companies write 99.99% up time in their advertisements but you should be asking them for their reports. If your website happens to slow down then you will be resulting in frustrated and irritated visitors and it is certainly going to affect your website’s search engine rankings. Google is have billions of web portals with it and if yours is particularly slow then it is going to move on to the next one right away.

3. The bandwidth; when you happen to download things to your systems from the Web, it requires bandwidth. Same is the case when people are visiting your web portal and they are downloading stuff, it is going to strain your web hosting service providers. Therefore, if you need to get things transferred speedily or while you are refreshing your web pages then you are required to have a certain amount of bandwidth. It may be that the Discount Web Hosting service providers are offering you with additional resources like website templates, an auto responder, unlimited emails, and cgi bin.

The above-mentioned are some of the most considerable points while you are seeking for Discount Web Hosting service providers. You should be comparing the rates of different companies to figure out that which one is fulfilling your needs and requirements in a better way. As your web portal grows, you are required to make sure that you are getting a good deal and value out of the web hosting services.

Siding and the Environment

In today's increasingly environmentally-friendly climate, the construction industry has begun to get something of a bad reputation for utilizing materials that are known to be harmful to the planet. The siding industry is no exception. With vinyl being one of the more popular and affordable materials for siding installation, the siding industry is often accused of contributing to the demise of the planet by introducing the modifying chemicals of PVC (polyvinyl chloride) into the atmosphere. Of course, the benefit of PVC is that it is inexpensive and quite easy to work with. But in the eyes of the average environmentalist, the advantages inherent in PVC do not outweigh its destructive impact on the planet.

So which types of siding are the best options as far as the environment is concerned? According to Ruben Jeruco, solid wood is probably the most environmentally-friendly siding material available today. Although wood siding requires a fair degree of maintenance, the fact that it is renewable makes it attractive in the eyes of those who are environmentally-conscious. Fiber cement siding is also known to be a reliably earth-friendly product. Offering the same great look and feel of wood but without the significant maintenance, fiber cement is another good choice for people who do not want to run the risk of destroying the planet.

Although it is quickly becoming a less popular choice among homeowners, aluminum siding is actually regarded as fairly environmentally-friendly. Although its production requires a significant amount of resources, aluminum siding is often made of recycled materials, making it a winner in the eyes of those who think green. Finally, natural stone and classic cement stucco are both regarded as earth-friendly siding options; however, the cost involved in stone and stucco puts both choices out of reach for homeowners with limited budgets.

Of course, despite the fact that vinyl is often regarded as the planet's greatest enemy, vinyl siding might not actually be as ecologically destructive as some might think. Vinyl siding requires far less maintenance than most other types of siding once it's installed, few environmental resources are needed in order to preserve it. Vinyl siding is also said to use little energy as part of its manufacturing process. So while the material itself is definitely not the most earth-friendly, vinyl might not be quite as bad as some people think.

If preserving the environment is important to you, then make sure that your siding contractor is aware of your feelings as he helps you select your siding material. With so many earth-friendly siding choices available, you can improve the exterior of your home without having to choose between conservationism and aesthetics. And while you may pay a bit more for your eco-friendly siding, you'll be rewarded with the peace of mind that comes along with knowing that you're doing your part to preserve our planet for many generations to come.

How Do Credit Card Companies Make Money?

Credit cards have gained much popularity in India over the last few years. Public sector banks as well as private banking institutions have come forward to launch a host of credit cards suiting customers with different types of needs. HDFC Credit Cards and SBI Card are the two companies with the largest market share. While banks are ready to offer you with a small loan in the form of credit cards, have you ever wondered how these banking institutions make money from these ventures?

The three main ways how card issuers make money is through the annual fee of the card, interest charged on late payment, penalties on skipping EMIs, etc. At the same time, they also earn from the businesses that accept these cards. Businesses are required to pay transaction fees to the banks which also makes up for significant earning of the card issuer banks.

But before we dig deeper into how they make money, let us first understand the term 'Credit Card Companies'. It is easy to get confused between credit card issuers and credit card networks. An issuer is the bank or financial institution from which you take the card. You are taking a loan from the card issuer and paying back to them. A credit card issuing company is usually a bank. On the other hand, credit card network refers to companies that process the transaction. Currently, there are three major networks in India- VISA, Master Card and RuPay. Apart from these, American Express and Discover cards can also be found.

So, when you make a transaction with your credit card, your money moves electronically from your bank through the network to the merchant's bank.

How do credit card companies make money?

As mentioned above, your bank makes money majorly from you and also from the merchants where you use the card issued by the bank to make the payment. Banks or financial institutions make money in the form of-

Fees

Banks charge different types of fees from their cardholders- some fees are to be paid by everyone whereas other types of fees are levied on condition. Let us talk about these fees and charges-

  • Annual Fees- You have to pay annual fees towards your credit card, especially when you are an elite cardholder and enjoy higher benefits than normal users. This is to be paid by all users. However, some banks may set a condition of spend based annual fee reversal scheme.
  • Cash Advance Fees- When you withdraw money from an ATM using your credit card, the bank charges a minimal fee for it which is normally correlated to the amount you withdrawal. This is also included in the card issuer's earnings.
  • Late Fees- Your card issuer charges fees from you if you delay your EMI payments. Banks make more money from late payers in the form of late fees.
  • Balance Transfer Fees- When you transfer outstanding balance from one card to another, the bank charges fees from you which again becomes its earnings.

Interest

The bank or financial institution has just gifted you a credit line. You have to pay the interest for the loan that is offered to you in the form of credit card. This interest cost adds to your expenses and is a method of earning for the banks. Interest on credit card is charged on daily basis for as long as the amount stands outstanding in your account. This is why experts always advise you to pay the total outstanding amount in full every month because interest will accrue on any amount that stands unpaid.

Let us understand this with the help of an example. Suppose the billing date is on 4th of every month and payment due date falls on 29th of every month. APR = 24%

  1. 10th March- Apparel Shopping- Rs. 5,000
  2. 13th March- Bill Payment- Rs. 2,000
  3. 19th March- Gadget Purchase (converted into 6 month EMI) – Rs. 12,000
  4. 22nd March- Dining Bill- Rs. 1,000

Now considering that the person does not have any outstanding amount from the previous bill, he will have to pay Rs. (5,000 + 1,000 + 2,000 +2000) = Rs. 10,000.

This will be the total amount due on 29th March. Now if the person chooses to pay only Rs. 6,000, the remaining Rs. 4,000 will accrue interest for each day until the amount is paid in full. Considering that the user again pays Rs. 2,000 on the 10th of April, let us see how interest cost works out-

Interest = (outstanding amount x 2 percent per month x 12 months) * (number of days) 365

In this case, the total interest charged would be Rs. 52.60 which is a total for Rs. 4,000 that lies outstanding for 11 days and Rs. 2,000 that lies outstanding for 18 days until the next payment. This is the reason why those who only pay minimum amount due tend to fall into debt soon sooner. Cardholders should also note that when an amount is outstanding in your statement, the new purchases that you make are not eligible for the interest free period. This is why interest charge is the easiest way how banks make money out of your credit card.

Interchange Fee from the Merchant

When you use your card at a merchant terminal, the merchant also pays a percentage of the amount to the bank as processing fees. This will also be added on to the bank's earnings. It usually ranges between 1 to 3 percent of the transaction value but may differ from merchant to merchant.

How to save yourself from paying too much to the bank?

Savvy customers plan their transactions and payments in a way that they have to pay the least amount to the bank. These are the habits you can adopt to cut your costs-

  • Pay your entire outstanding balance every month; just pay the minimum amount due is not a good practice.
  • Set alerts for your payment due dates to avoid missed payments which entail late fees.
  • Create an emergency fund to replace costlier options like cash advances from credit card.
  • Choose low annual fee or free credit cards and even if you select a card with high annual fee, make sure that the rewards are worth it.